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All Anklets are 40% OFF while supplies last. No code needed!

About Us


Gina The Brand

Gina The Brand, founded in 2021, focuses on affordable luxury that combines on-trend and classic designs to marry our founder Gina's knowledge of the fashion industry with her love of pageantry for the perfect one-stop jewelry shop.

Our founder, Gina Mellish, graduated with a degree in Fashion Merchandising from Marist College in 2020. Before starting GTB, Gina interned in renown fashion houses including Giorgio Armani and Jovani Fashions and even studied fashion abroad in Florence, Italy.

Gina strives for your purchase from Gina The Brand to embody luxe, affordability, and the idea that jewelry is meant to be lived in.

As seen in

Material Guide

Genuine 925 sterling silver, 14kt gold vermeil and AAA+ hand-set CZ crystals.

Expert Craftsmanship

Our pieces are handcrafted in NYC by expert craftsmen and our chains are imported from Italy.

Made To Last

Water friendly, tarnish free, hypoallergenic and made to last.

Use coupon code FREESHIP for orders $100+


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